Après Ski Glamour Collection

Winter seen through its most elegant, free-spirited and cinematic side. Après Ski Glamour Collection travels through the imagery of the great Alpine resorts from the ’50s to the ’70s: St. Moritz, Cortina, Kitzbühel, Courchevel, sports cars on the snow, impeccably cut ski suits, sun-drenched terraces and that jet-set attitude that turned every weekend in the mountains into a small ritual of style.
From the refined elegance of the ’50s to the effortless glamour of the ’60s and ’70s, the collection moves between sport, fashion and lifestyle, where skiing is only the beginning. After the last run come the hotels, the cocktails, the cars parked outside the chalets and a spontaneous social life, never too staged.
Retro graphics, archive-inspired references and strongly cinematic images bring back an era when the mountains were also a stage.
Snow, speed, glamour. Après-ski, the 1921 way.